To promote the concept of Halaal throughout the whole world.

To perform all Halaal certification functions in accordance with Islamic laws, National and International Halaal Food Safety standards.

To be committed to maintain the highest standards of integrity, service and professionalism.

To help the entire supply chain by training, education and Halaal Certification to improve their standards in industry and provide consumer’s confidence about the product

To work towards becoming the industry's leading choice for Halaal certification and deliver the highest level of service and work diligently.

To spread Halaal Awareness to consumers.

To publish relevant articles and information about Halaal food and its applications.

Quality

Impartiality

Competence

Responsibility

Openness

Confidentiality

Innovation

Trust and Confidence

Responsiveness to complaints